New "Report" Feature

Well at least i think it's new. 'Cause i just noticed it.

I went to this club "I Heart Reading"
Looked at a discussions about Justin Biever & One Direction.
Then i saw this mean girl [she wasn't the only one]

Since the post had lots of bad words i tried reporting it...

When i clicked on "Continue Reporting This Person" This appeared...

This was surprising for me. Don't know of this is actually new cause i barely noticed it!